We are pleased to announce that Legamaster joins Open Icecat to syndicate its product content to retail partners in Germany, the Netherlands, Belgium, Luxembourg, France, Denmark, Norway, and Latvia. Moving forward, Legamaster’s e-commerce partners can collect its standardized content from Icecat free of charge. Retailers can download the specifications, marketing texts, and digital assets like product images, brochures, sustainability logos, manuals, or rich media assets such as videos.
Wim Kuijper, International Sales Manager at Legamaster, comments: “We see the direct connection of our PIM system with Open Icecat for the first eight countries as an important milestone. Our customers expect real-time, correct, and rich content for their websites to create a better buying experience and Legamaster listens to them.
We are therefore pleased that, thanks to Icecat, our partners and resellers can now access the up-to-date, complete, and consistent information on our products in an extremely efficient way."
Benefits for Legamaster resellers
The integration is established with the Icecat Push-API, which is intended for the automated content ingestion for a brand’s product content. This is subsequently syndicated to a brand owner’s channel partners.
As the Legamaster data is now part of the sponsored Open Icecat platform, the product content is immediately available upon registration. As a result, resellers have free access to the Legamaster product content in XML, JSON, and other standard exchange formats. Existing Legamaster resellers with an Icecat account can immediately access the free product content. Other resellers can register online, contact their local Account Manager, or contact Icecat directly.
